Search Engine Optimization for the technically challenged


Search Engine Optimization (SEO)

Search Engine Optimization also known as SEO, – it is a way to reach your site at the top of the search engines so that people can easily and quickly find your company. Think about this for a moment … If your site & # 39 is the first list to display after entering a keyword, you can receive free hundreds – even thousands of visitors! SEO can save money on advertising and should be the main focus in your marketing arsenal.

Recognize the major search engines

In order to get your website ranked in the top search engines, you want to know the senior search engines:
o Google
o Yahoo
o YouTube

Conduct SEO research

o Use relevant keywords SEO: To find out what visitors are actually looking for, use WordTracker or Google AdWords tool, type in the search box the keyword that you think that people are looking for and press Enter. Record keywords with more than ten searches per day; anything less will not be fishing hole, it's a puddle.

o Analysis of competition: Visit a search engine and look for quotes your keywords. Define:
– How many competitors (less than 5000 quotes – it's good)
– How many words are in bold (or your competitors use keywords on your web pages)
– The quality of your competitors' sites ( "Blog Bob" or New York Times?)
o Find a lack of a niche market: if you have a competitive keywords, try to create a niche market, focusing on the regions and special conditions.

How search engines work

Before turning to the practice of SEO, you need to have a basic understanding of how search engines work.

1. Scan: search engines are sending programs known as "spiders" to "crawl" or scan your web pages to find out with the & # 39 Information is valuable (the original content and links to other sites). If it is valuable, the web page will be added to the search engine index – all the web pages that are displayed in the search engines.

2. Get the code: If your pages have been scanned, and adding to the search engine index, the information will be displayed in the search results. The search results will be displayed only indexed web pages. Note that I said web pages and not websites. In most sites, especially large ones, will not be indexed every page. For search engines are simply too much information to effectively store them, so they must be legible.

In a nutshell, your goals are as follows:
o Invite spiders crawl your site
o Encourage them to indexing your web pages and
o Show on the first page of the search engine your keyword

Sounds simple, right? Well, the first two – it can be done in a few hours, sending the sitemap (which we'll get to in a second). Promotion in search engine rankings, however – it is a long-term fight, – I say – a battle. How to move websites to the top of search results? They make it easy for search engines to read your website (called a "page optimization"), increasing the number and quality of sites that link to them (known as "off page optimization").

Let's see how to optimize your site both on-page as well as outside it.

SEO: page

In order to get your site listed higher in the search engines if you do not pay a penny, using effective website design:


On each Web page, there is a place to add Meta Tags – Web page element that displays information on a web page, such as the title, keywords and description. This information is not visible on the web page, but it is in the source code; This helps search engines to understand the key points that are behind your web page. You can view the meta tags for any webpage by clicking the right mouse button on a web page and select "View Source" or "View page source." At the top of the sources you will see a few tags for title, keywords and description.

When you create a web page be sure to add tags for later:

o Title tags: Specify the title and theme of the web page, mixing the keywords in the text.
o Tags description: Type a description web page. Your description is a & # 39 will appear in search engine results, so make sure it conveys your value as quickly as possible and mix the keywords in the description.
o Tags keywords: Enter the main keywords for your web page. They must be separated by commas and no spaces. For example, if you optimize a "recipe fried chicken", "fried chicken shish kebab" and "roast chicken", you enter them as follows: recipes for fried chicken, fried chicken sauce, roast chicken. Do not add more than 5-10 tag keywords. I usually use one to five, and prefer to deal with more important tasks.


You will use not only keywords in the tags keywords, but throughout your page.

o Headings and subheadings (also known as tags H1 and H2): There are six titles with H1-H6 inscription in web design. The larger the number, the less important it seems the search engines. Think about it: a page with "Recipe fried chicken" as the main headline and said a few subtitles, probably will be about … you guessed it, fried chicken recipes. Search engines think the same way. Make sure that you only use H1 and H2 for your keywords.
o description: Do not forget to enter the image descriptions and keywords in the tag "alt" for all images on your site.
o Use text keywords as links instead of the word "click here" using a keyword such as "recipes for fried chicken." This is known as "anchor text" and a & # 39 is one of the most important parts of SEO. Wikipedia – one of the most optimized websites in the world and with the & # 39 is an excellent resource to follow. Every page is full of rich, original content, dozens of optimized anchor text links to other pages, which in turn link to other pages, and so on.
o call your webpages keywords: Give a descriptive name for your web pages with keywords. For example, instead of calling a web page "Directory", try the "fried chicken recipes-directories." Use spaces "-" to add a space between the keywords.
o Increased keyword density: the more often your keywords are used on your web page, the better. Try to keep the keyword density below 3%, since more than that can be regarded as an abuse. As Google has stated repeatedly, create web sites for users, not search engines.
o Create your keywords: You do not just want to text many keywords you want to stylize their bold, italic and underline. Do this for the entire text.
o Location of keywords: put most of the key words at the top and bottom of the web page, since it is the search engines make the most attention.
o Create keywords instead of repeating the same keywords, use the versions of these keywords. For example, for the keyword "search" you also want to include search, search, search, etc.


o Each page links to the home page: Create a navigation bar on all web pages that the user can go to the main page. If you have a large website with multiple web pages, consider using HMTL template to facilitate this process. Be sure to use the appropriate anchor text for each link.

o Internal link: you can improve your site's ranking on the SEO, linking a web page on your site. Remember that it is important to use the keyword as anchor text.

o Quick navigation: When designing your website will never bury web pages that do not have the depth of the two folders. The user does not need to press more than two times to find what they need, or to return to the main page.


To Google "creep" or crawl your site, you need to create a sitemap and upload it to Google.

o To create a sitemap, XML Sitemap Generator.
o To download the sitemap in Google Webmaster Central.

Google Webmaster Central – the best free resource that will help you understand how and why your site is displayed in search results. With this tool, you can determine how many other websites link to you which keywords are showing your site, and what challenges Google crawls and indexes your site.

Tool for webmasters is not updated as often as I would like people, which means that you can not see the results immediately. This does not mean that the websites link to you; in their reports, it still is not. Be patient!

Another common problem – is when a site suddenly has far fewer pages indexed than before. If your pages contain the original content and listed in your sitemap, they will not be deindeksavatstsa. So why is the number of pages varies? People tend to treat Google as one computer in one place, when in fact thousands of servers in different locations around the world. The information takes some time to update the system, so you can generate reports from a server in California on Monday, and then a very different report from Virginia on Tuesday. Remember, patience – a virtue.

SEO: Off Page

Now that we've talked about what you can do on your own website in order to improve your SEO, fell on other websites that will link to you. Currently relationship really became the name of the game in SEO and rightly so. In the past, search engines will only consider a web page content, where they are now to consider how other people view this page (or website) useful. The more sites that link to yours, the more valuable you will be to appear to users and the greater the chance that you will be highly appreciate your keywords.

Of course, thousands of links from small Web sites are not as valuable as a link from a site that enjoys high credibility. This is also true in the offline world, an economics professor at Harvard University, who was interviewed on CNN, will be more revered than the youngest college professor who has spent thousands of interviews & # 39; nd to college radio stations.

If the search engine examines your site, they take into account the number and quality of other sites that link to your site. Think of each link as a vote for your site; The more votes from trusted sites, the better.

The child got backlinks

So how can you find these sites with high authority and convince them to link to your site? At your disposal there are several methods:

o Google Alerts will automatically update you on relevant sites in your niche, as well as any relevant news.

o Trusted publications can give you a list of reputable sites in your area. For example, if you run a travel site, look for "25 best sites for travel." Refer to that amount as you can, and ask for a link. Of course, you have to give them a damn good reasons why they should. I will go to each website and point out or they take suggestions on writing projects. If they do, and provide links to the author's site, I will refer to them with a proposal. This method – a win-win: a win-win site gets quality articles, our website receives a valuable back link, and we get traffic from people who read the article and are interested to learn more.

o catalogs Offer: List your website with so many high-directories as possible. Google has mentioned that it is no longer as important as it once was, so do not beat out hundreds. Score 50-100 and prakrutsi one day. Two others stand out among the rest and deserve special mention: Dmoz (which is free, but damn difficult to get) and Yahoo Directory ($ 295, then quite easy to get there).

o Catalogs of articles: Write an article that you would be interested in the market, and submit it to article directories with a link back to your website at the end. When other websites publish your article, the reverse link with the & # 39 will appear on their site (for example, this one).

o Device: people who create such an incredibly high value, can help, but do not refer to them. This is known as "link bait" and a & # 39 is a very popular method of promoting among bloggers. Choose a topic with which most people are struggling, and write about it to death. Give a comprehensive guide to the actual topic (for example, extension of Firefox, methods of preparing fried chicken, taxes from the airport and everything else), and authority sites will eventually see him, and bring to you.

SEO – is a huge topic, but by performing these simple tips, you should be able to see some results. Remember that SEO takes time, but it's worth it.


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